Annual Report

Swisscom is Switzerland’s leading telecom provider and its subsidiary Fastweb has built up a strong position in the Italian market. Swisscom is an aggressive player, operating in a dynamic marketplace and competing against an ever-increasing number of global service providers. It is totally committed to meeting customer needs and delivering service and quality, and is also investing heavily in the networks of the future.

As the best companion in today’s networked world, Swisscom wants its customers to feel secure and at ease, allowing them to concentrate on what is essential to them and discover new possibilities.
The corporate strategy “Swisscom 2020” is aimed at maintaining ­Swisscom’s position in the ICT market and offering customers only the best. Trusted, simple, inspiring.
Swisscom is Switzerland’s leading telecom provider and its subsidiary Fastweb has built up a strong position in the Italian market. ­Swisscom is an aggressive player, operating in a dynamic marketplace and competing against an ever-increasing number of global service providers. It is totally committed to meeting customer needs and delivering service and quality, and is also investing heavily in the networks of the future.
Overall headcount at ­Swisscom increased by 1,017 FTEs year-on-year. In Switzerland ­Swisscom has 18,272 employees and is training 922 apprentices.
In a dynamic environment in which the market situation and general conditions are constantly changing, a company must be innovative to ensure long-term success. With this in mind, ­Swisscom consistently addresses changing customer needs, and identifies growth areas in which it can sustainably defend and strengthen its position. Innovation is an important driver in the bid to enter new markets and develop up-and-coming technologies. Due to the rapidly changing nature of ­Swisscom’s business environment, research and development are becoming increasingly important. ­Swisscom wants to anticipate the strategic challenges, new growth areas and future customer needs early on, so as to help actively shape the future of telecommunications and the Internet. At ­Swisscom, innovation takes place in all areas of the company as well as beyond.
Swisscom grows revenue (+2.4%) and operating income before depreciation and amortisation EBITDA (+2.6%). 2.1 million mobile customers benefit from unlimited usage (Natel infinity). 1.2 million customers (+16.5%) use ­Swisscom TV. Fastweb increases revenue and EBITDA and grows the number of broadband customers to 2.1 million.
Swisscom’s shares are listed on the SIX Swiss Exchange. The creditworthiness of ­Swisscom is regularly assessed by international rating agencies.
Swisscom’s risk management is aimed at safeguarding the company’s enterprise value.

Corporate Governance and Remuneration Report

Corporate Governance
Corporate governance is a fundamental component of ­Swisscom’s corporate policy. ­Swisscom is committed to practising effective and transparent corporate governance as part of its aim to deliver long-term value. In particular, ­Swisscom complies with the recommendations of the Swiss Code of Best Practice for Corporate Governance 2014 issued by economiesuisse and meets the requirements of the Ordinance Against Excessive Compensation in Listed Stock Companies.
Remuneration paid to the Board of Directors and the Group Executive Board is tied to the generation of sustainable returns, thus creating an incentive to achieve long-term corporate success as well as added value for shareholders.