Sustainability Report

Swisscom attaches great importance to sustainability. Ensuring the efficient use of resources while guaranteeing the provision of communications services that meet this requirement to consumers is essential. As a national infrastructure provider and a company committed to providing a public service, Swisscom holds a special position. Coupled with the expectations of the various stakeholder Groups, this position places high demands on the company as regards sustainability.

Sustainability Report

Introduction
The Sustainability Report follows the Global Reporting Initiative (GRI) guidelines and forms part of Swisscom’s reporting. It addresses sustainability as a Swisscom corporate responsibility and contains information on the topics that are relevant for Swisscom and its stakeholder groups. Swisscom also publishes a complete climate report in accordance with ISO 14064.
Swisscom takes responsibility seriously – now and in the future. To this end, it relies on the Corporate Responsibility strategy (CR strategy) with its six strategic priorities. Swisscom pushed ahead in 2014 with dovetailing its CR and corporate business strategy.
Together with its customers, Swisscom is aiming to save twice as much CO2 as it emits throughout the entire company including the supply chain by 2020. In keeping with the Swiss Confederation’s 2050 energy strategy, Swisscom is aiming, by the end of 2015, to increase its energy efficiency by 25% from the levels of 1 January 2010 and then by a further 35% between 1 January 2016 and 2020. Swisscom also promotes the use and production of renewable energies.
Swisscom supports customers in their efforts to achieve a sustainable way of living and working. This includes offers for mobile working and a health platform. Swisscom is thus committed to promoting a Switzerland that offers room for living.
Swisscom enables and shapes Switzerland’s information society which everyone in Switzerland should be a part of. Its infrastructure and services allow people to communicate and interact in both the public and private sectors at any time. Swisscom is committed to protecting minors in the media.
People and their relationships are at the heart of everything we do at Swisscom. Working with its staff is what makes Swisscom successful. Swisscom operates in a dynamic and demanding market environment shaped by rapid technological development and changing customer requirements. As demographic and social trends are also influencing personnel resources, Swisscom employs the progressive management of human resources, lives out a corporate culture focused on services and development and creates a working environment that motivates employees to realise their potential in the context of the mission statement. In a multimedia society, our employees’ specialist knowledge, flexibility and willingness to change play a vital role in the implementation of Swisscom’s corporate strategy. Customer focus, and thus the trust placed by customers in Swisscom and our employees, is key to remaining competitive in the long term. This is why Swisscom consistently focuses on meeting customer requirements. This calls for employees who can develop clear targets and work in mixed, cross-divisional teams to put them into practice, while never losing sight of our customer promise to be a companion in the networked world.
Swisscom’s partners supply the company with goods and services worth approximately CHF 5 billion a year. Fair and efficient partnerships with suppliers who share its social and ecological objectives and values are important to Swisscom. Swisscom works together with its suppliers to protect the environment and is aiming to improve the working conditions of more than two million people by 2020. To this end, Swisscom has entered into international partnerships which ensure that measures are implemented in close collaboration with suppliers.
Swisscom plans to achieve ultra-fast broadband coverage of 85% of homes and offices by 2020, with 99% of the population enjoying ultra-fast mobile broadband. Aside from the direct added value it provides, Swisscom’s investment in Switzerland also indirectly contributes around CHF 30 billion to the country’s GDP and helps to create and maintain some 100,000 jobs.
Throughout its history, Swisscom has had close ties with Switzerland and the local population, so its commitment is a matter of tradition. Swisscom’s social commitment covers three areas: public affairs, events and sponsoring, and corporate responsibility.
In a dynamic environment in which the market situation and general conditions are constantly changing, a company must be innovative to ensure long-term success. With this in mind, Swisscom consistently addresses changing customer needs, and identifies growth areas in which it can sustainably defend and strengthen its position. Innovation is an important driver in the bid to enter new markets and develop up-and-coming technologies. Due to the rapidly changing nature of Swisscom’s business environment, research and development are becoming increasingly important. Swisscom wants to anticipate the strategic challenges, new growth areas and future customer needs early on, so as to help actively shape the future of telecommunications and the Internet. At Swisscom, innovation takes place in all areas of the company as well as beyond.
Swisscom works as an association member or in projects with various partners on issues relating to the four strategic priorities.