Strategic priorities and objectives

Strategic priorities and objectives

Swisscom’s corporate responsibility activities focus on issues that have high relevance for stakeholder groups and at the same time are closely linked to the company’s core business and thus entail market opportunities. Swisscom’s vision is of a modern, forward-looking Switzerland: a country of great opportunities, including in the field of sustainability. Specifically, Swisscom focuses on six areas as strategic priorities. For each of these it has set a long-term target for 2020. The first three strategic priorities involve measures aimed at supporting Swisscom’s customers in living a more sustainable life. The next two are geared towards employees and partners, and the final one constitutes an economic objective for the country as a whole.

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Together with its customers, Swisscom is aiming to save twice as much CO2 as it emits through its operations including the supply chain by 2020. This goal has been summarised as the 2:1 target, which initially involves making CO2 savings on the customer side: Green ICT enables companies to massively reduce energy consumption and CO2 emissions, videoconferencing and home office solutions generate savings in travel time and costs, and ICT services from the Cloud allow business customers to realise efficiency gains of up to 90% in their IT operations (compared with operating their own server). Buildings, vehicles and networks can be managed in an energy-efficient manner thanks to ICT solutions. Swisscom also provides residential customers with numerous ways to reduce their carbon footprint, from online billing to a recycling service for mobile phones.
In addition, the 2:1 target also comprises Swisscom’s commitment to reducing its own CO2 emissions from operations and the supply chain. Since 1998, Swisscom has cut CO2 emissions from vehicles and buildings by more than half and continues do so. Swisscom is one of the ten biggest purchasers of energy in Switzerland and is continuously improving its energy efficiency. It meets its full electricity requirements from renewable domestic energy sources and is one of the biggest purchasers of wind and solar power in Switzerland.
Swisscom also requires its suppliers to reduce their carbon footprint.
Examples from Swisscom’s list of targets:
Together with its customers, Swisscom is aiming to save twice as much CO2 as it emits through its operations including the supply chain by 2020. Swisscom aims to increase revenue generated from Green ICT services by 10% a year.
Swisscom intends, by the end of 2015, to increase its energy efficiency by 25% from the levels of 1 January 2010 and then by a further 35% between 1 January 2016 and 2020.
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By 2020, Swisscom aims to be supporting one million customers with its offerings in the healthcare sector, such as the Swisscom health platform and corresponding fitness sensors, electronic patient dossiers, and products from its subsidiary Datasport. Swisscom also wants to offer one million customers by 2020 the opportunity to use mobile working models. To this end, Swisscom has included Work Smart services in its portfolio and supports mobile working methods through activities such as the Home Office Day.
Example from Swisscom’s list of targets:
By 2020, Swisscom wants to be supporting one million people to utilise mobile working models through their phone and Internet connections.
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The objective: By 2020 Swisscom aims to be the market leader in data security, helping one million people to use media safely and responsibly. To date, Swisscom has provided free Internet access to 6,581 schools and introduced over 100,000 first-time users to the digital world through media training courses. In doing so, Swisscom aims to protect young people in the use of online media by means of technical solutions and offerings that promote media skills.
Example from Swisscom’s list of targets:
Swisscom aims to be helping one million people to use media safely and responsibly by 2020.
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By 2020 Swisscom aims to be one of the most attractive employers in Switzerland, offering employees the opportunity to develop their knowledge and skills and promoting work-life balance. Fair terms and conditions of employment are as important to Swisscom as an active social partnership and an above-average commitment to vocational training. Employees also have the chance to get involved in social and community projects, for example, by participating in the Corporate Volunteering Programme.
Example from Swisscom’s list of targets:
Ranking in the ICT sector.
Keep staff absence rate constant or reduce it over the prior year.
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In the interests of a fair supply chain, Swisscom is committed to improving employment conditions for more than two million people by 2020. To this end, Swisscom has forged international partnerships that will ensure the implementation of relevant measures in close collaboration with suppliers. The company also ensures that working conditions at their suppliers are reviewed for improvements every year as part of the audit process.
Example from Swisscom’s list of targets:
The number of audits conducted at suppliers and the number of employees whose working conditions have been improved.
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By 2020, Swisscom intends to extend ultra-fast broadband coverage to 85% of all homes and offices and bring mobile ultra-fast broadband to 99% of the population. Swisscom therefore indirectly contributes around CHF 30 billion to the country’s GDP and helps to create and maintain some 100,000 jobs.
Example from Swisscom’s list of targets:
Coverage with ultra-fast wireline broadband and mobile broadband in Switzerland.
 

Swisscom’s targets 2015